Participants use the Business Model Canvas to break a business idea into core components and analyze how a business model may function. The focus is on identifying assumptions, understanding how different parts of a business connect, and using the canvas as a first iteration tool for structured thinking rather than validation.
To get started on your assignments, you have two options for accessing the materials: you can either download the files directly to your computer or select 'Make a copy' to save them to your personal Google Drive. Once you have finished your work, please remember to download the completed version to your device (as a Word document or PDF). To officially submit your assignment, you will need to upload that final file directly into our submission Google Form. Please note that we cannot accept shared links to your personal Google Drive, but you can email us the homework."
In this workshop, I explain the difference between a business model and a business plan, and why writing your internal assumptions down matters for avoiding cost underestimation and misaligned operations. I walk through the Business Model Canvas, a one page with nine sections, customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure. I show how changes in one box affect others and how the canvas helps evaluate risk and weakness. Your first iteration is to complete your own canvas and then identify assumptions and questions to test. There was no additional data request beyond that.
I walked through how to build a basic Lean Model Canvas in a spreadsheet for Highline College Tacos, including customer segments, channels like flyers and Instagram, customer relationships like loyalty or punch cards, and a value prop like Korean Colombian fusion that is cheap and fast for students with only 15 minutes between classes. I filled in key activities like cooking and commissary kitchen prep, key resources like licenses, and simple revenue and cost structures. I also explained why I used AI like Gemini for brainstorming and iteration, turning ideas into assumptions you can test. No specific action was requested from you, other than to use the exercise to iterate with a team and add to the canvas.